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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, September 24, 2012

Sony to Support PS3 Until at Least 2015

Sony's VP of hardware marketing John Koller has revealed the company will continue to support the PS3 until at least 2015 with a range of first-party content. "A lot of great content is coming," Koller suggested, continuing, "And over the next 2-3 years, the PS3 has got an incredible lineup."

In an interview with Gamespot, Koller also said "We're going to continue supporting the PS3 for the next few years. Absolutely. And we're going to continue supporting it not only that long, but as long as there is a development spigot that's running hot. And I can tell you right now, the development spigot for PS3 is very hot. A lot of great games coming."

Quite what these games may be remains a mystery, especially extending so far into the future, but it's interesting to ponder what this means in relation to when the PS4 will be released. It seems pretty likely that there's going to be some overlap between the PS3 and PS4 in terms of support, the question is for just how long?

Let the speculation begin!

Luke Karmali is IGN's UK Editorial Assistant. You too can revel in mediocrity by following him on IGN and on Twitter.


Source : ign[dot]com

Tuesday, August 21, 2012

THQ Lays Off 20 Marketing, Production Employees

THQ has let go 20 employees from its marketing and production departments. According to a statement provided to IGN by a THQ spokesperson, “THQ confirms a realignment has taken place in the company’s marketing and production groups in Agoura Hills. This change is reflective of the company’s ongoing strategy to create a more focused, agile, and digitally-oriented organization. Less than 3% of the company’s global workforce was impacted, and no development teams or projects were affected by this action.”

The news first surfaced in a leaked email posted on Twitter by 3D Realms founder George Broussard. In the email, THQ president Jason Rubin writes the following:

"All,

Days like today are not easy for any of us. The worst part of restructuring is clearly the restructuring. But this is a necessary part of improving and rebuilding. It is never easy to see friends and colleagues leave the company. Nobody in management, including me, takes these decisions lightly, but we must all continue to remain focused on driving the business forward and look towards our future.

As you know, it is my vision for THQ to enter into new markets though new distribution methodologies, and reaching those consumers in those markets will take a different approach to marketing. It is also vitally important that we improve our production methodologies and oversight so that we are shipping better titles, on budget and on time.

In our quest to make these changes, I have been looking at the Marketing and Production structure at HQ along with the heads of those departments, Rich Williams and Ron Moravek. We have identified changes that need to be made and thus today we reduced the size of these departments by about 20 individuals.

It is worth pointing out that none of the development teams are effected, and we do not anticipate the reduction to have any impact whatsoever on the titles in production or the future scale of our output. It is also quite likely that in the long run the company will hire new individuals with different skill sets in their stead. To put this in perspective, Volition alone anticipates growing by about 20 individuals in the next 12 months. This represents a shift of resources from oversight to production, and from centralization out to the teams. I would also like to note that these two departments were largely unaffected by the January reduction, so it makes some sense that their size and capabilities do not align with the changes made elsewhere.

I am genuinely excited about both the quality of work and the innovation happening at the company right now. When I look forward to the type of games and digital experiences we will deliver over the next few years, I see a new THQ taking a new market position in a very different industry environment.

Let’s all try to keep our eyes focused on that bright future."

This isn’t the first shake-up at THQ in recent months, following the closure of its Arizona quality assurance facility in July. A full timeline of THQ’s 2012 is available here.

THQ released Darksiders II earlier this week, which IGN gave a 7.5. The company also unveiled the roster for WWE 13, which is set to hit stores in October.

IGN wishes the best of luck to anyone affected by today’s news.

Andrew Goldfarb is IGN’s associate news editor. Keep up with pictures of the latest food he’s been eating by following him on Twitter or IGN.


Source : ign[dot]com

Thursday, August 2, 2012

Dawnguard is Out for PC Right Now

Announced today at Quake Con 2012, Vice President of Public Relations and Marketing Pete Hines took the stage to discuss the state of Dawnguard for PC, the first expansion pack for The Elder Scrolls V: Skyrim. The big news? That Dawnguard is available right now on Steam for $19.99.

Over the next several days other Bethesda games and iD titles will be on sale during Steam. For $99.99 you can also get more than 20 of the two studios' previous games during Quake Con. If you pre-order Dishonored you can get the library for $79.99. All iD apps on the iOS appstore will also be marked down to 99 cents for the duration of the show.


Source : ign[dot]com

Wednesday, August 1, 2012

Rockstar Updates Old GTA San Andreas Site

An old viral website for GTA: San Andreas has been updated by Rockstar, leading to speculation that viral marketing for GTA V could be about to begin.

The Epsilon program site has been live since GTA: San Andreas launched back in 2004, but hasn't seen any updates in years. Checking the site today reveals the same promises of power for money it's always had, alongside a Twitter feed that wasn't there before July 24.

Only two tweets have been sent so far, one on July 25 and the other on July 30. The first reads "We as a people have consistently got things backwards. #KIFFLOM", while the second says "Seeking without paying is not living, it is living on the cheap. #KIFFLOM".

Checking out the other viral sites registered back when San Andreas released shows that none of them have been updated, though www.westcoastraplegends.com now sends you straight through to Rockstar's main site.

Despite Take Two yesterday refusing to be drawn on a release date for the game, they did say that "substantial progress" was being made. If the marketing machine is starting to fire up, then hopefully we won't have too long to go before more concrete launch details appear.

Thanks, OPM.

Luke Karmali is IGN's UK Editorial Assistant. You too can revel in mediocrity by following him on IGN and on Twitter.


Source : ign[dot]com